TRANSNATIONAL CAMPAIGNS FOR THE AMAZON: NGO STRATEGIES, TRADE AND OFFICIAL RESPONSES

Gradually, the image of nature is shifting; even the unspoiled parts are no longer seen as ‘commons’ which nobody is allowed to cash in, or as a heritage endowed to all living beings, but as a commercial asset in danger. As a result, the widespread acclaim of ‘sustainability’ makes it harder to sustain an environmentalism which talks about earth and aesthetics, rather than about resources and economics (SACHS, 1995 [1993]: xvii).